Is Direct Mail Marketing Dead? Perish the Thought!

Posted on Jun 15, 2017 in Business | 0 comments Is direct mail marketing dead? No! And it never has been. In fact, as I explain in this month’s episode of the “Direct Talk with Judy” podcast, direct mail is more alive today than ever before. How is that possible? For one thing, direct response marketing is so versatile. These days, there are so many ways to communicate with, appeal to and attract an audience, an effective direct-mail...
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The Ins & Outs of a Successful Direct Mail Campaign – Association of Fundraising Professionals

Posted on Jun 13, 2017 in Business | 0 comments Speakers: Judy Antisdel, President AT Direct & Industry Co-Chair at Greater Baltimore Postal Customer Council & National PCC Communication Committee Co-Chair and Rebecca Teaff, Chief Creative Officer, Redstart Creative What makes direct mail powerful? What makes a mail campaign successful? Why are internal house files important? The presenters will discuss building a direct mail campaign...
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Timing Your Direct Mail Marketing Piece

Posted on Jun 13, 2017 in Business | 0 comments Speakers: Judy Antisdel, President AT Direct & Industry Co-Chair at Greater Baltimore Postal Customer Council & National PCC Communication Committee Co-Chair and Rebecca Teaff, Chief Creative Officer, Redstart Creative What makes direct mail powerful? What makes a mail campaign successful? Why are internal house files important? The presenters will discuss building a direct mail campaign...
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When Less Is More – Direct Mail Marketing

Posted on Jun 13, 2017 in Business | 0 comments Speakers: Judy Antisdel, President AT Direct & Industry Co-Chair at Greater Baltimore Postal Customer Council & National PCC Communication Committee Co-Chair and Rebecca Teaff, Chief Creative Officer, Redstart Creative What makes direct mail powerful? What makes a mail campaign successful? Why are internal house files important? The presenters will discuss building a direct mail campaign...
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Prospecting & List Acquisition For Direct Mail

Posted on Jun 13, 2017 in Business | 0 comments Speakers: Judy Antisdel, President AT Direct & Industry Co-Chair at Greater Baltimore Postal Customer Council & National PCC Communication Committee Co-Chair and Rebecca Teaff, Chief Creative Officer, Redstart Creative What makes direct mail powerful? What makes a mail campaign successful? Why are internal house files important? The presenters will discuss building a direct mail campaign...
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