The Surprising Ties that Bind Us: An Interview with Tina Dickens
Judy and Tina have worked and collaborated together for many, many years, and developed strong ties that bound them together, in a number of ways. Then, unexpectedly one day, they discovered they had something else in common, a connection that brought them even closer as friends and companions. Find out what happened and how that moment changed them...
read moreYou Manage How Many Pieces per Mailing – 2M?!: An Interview with Tina Dickens
In this episode of “Driving With Judy,” we meet Tina Dickens, Agency Mail Manager at Centers for Medicare & Medicaid Services. Tina and Judy have been colleagues, customers, and companions for 20 years. So you can only imagine the stories they can tell, especially when it comes to the changing landscape of the mailing...
read moreMaking a Meaningful Moment: An Interview with Dina Wasmer
How do you turn a painful moment — like the unexpected death of a loved one — into something beautiful, meaningful and lasting? As Judy and Dina share in this episode of “Driving With Judy,” sometimes it’s as simple as singing a favorite song. Where do you find your meaningful...
read moreWhat Drives You?: An Interview with Dina Wasmer
As Judy says, everybody has something that drives them and gets them out of bed every day. For Dina, it’s more than just the desire to go to the office and do good work. “It’s that sense of accomplishment,” she says. “I’m a list maker. I like creating good ideas, strategies, plans of attack and crossing them off the list.” That’s especially important, she adds, when she’s doing good work for other...
read moreSometimes, You Have to ‘Break Some Boulders’: An Interview with Dina Wasmer
Everyone encounters a crisis at some point in life, and we all have different ways of addressing it. In fact, says Judy, that is the big question: how do you handle that “insurmountable something in front of you”? Do you ignore it, run from it, or figure out how to divide and conquer it? Hear what Dina says she...
read moreWhy Not to Hire an Intern for Social Media: An Interview with Dina Wasmer
When it comes to crafting a strategic, successful social media campaign, Dina says you need to consider more than just finding someone to post some cool photos or funny quotes now and then. You need to understand how to leverage the key components of your company’s reputation — brand value, messaging, positioning, etc. — as much as or more than the...
read moreThe Impact of Technology: An Interview with Dina Wasmer
From Alexa to Search Engine Marketing, technology is ever evolving and has made a profound change to nearly every aspect of everyday life, whether you’re running a business or running to the grocery store. Judy and Dina trade stories, and compare battle scars, about their experiences living in this hyper-connected...
read moreSill Learning After All These Years: An Interview with Dina Wasmer
In this episode of “Driving With Judy,” we meet Dina Wasmer, president and CMO with Incite Creative, which has been building and boosting brands for businesses and organizations in a variety of industries since 1999. Dina shares some of the key traits to successfully running her own business — including having a thick...
read moreDirect Marketing Experts on a Mission
As an experienced direct response marketing agency, AT Direct understands that what our clients need is more than just a job well done. As our founder, Judy Antisdel, says, our goal is to ensure that “every non-profit client achieves their goal and their mission and that their outcome is as successful as possible.” We at AT Direct believe we’re doing something important. In fact, our mission is to provide the best direct mail services possible, so that you, our clients, can do your jobs — help people fight cancer, fund education, end...
read moreWhat is Direct Mail?
At AT Direct, we like to say that direct mail marketing is the single most cost-effective way to target and connect with your audience. Or, as our founder Judy Antisdel simply states, “direct mail is a very powerful tool for communication.” In fact, unlike any other form of marketing — radio, TV, social media, email, etc. — only direct mail allows you to target an individual with a specific message that tells your story, and reaches them in the right way, at the right time. And you can reach them with something to look at and read, to touch...
read more