Is Direct Mail Marketing Dead? Perish the Thought!

Is direct mail marketing dead? No! And it never has been. In fact, as I explain in this month’s episode of the “Direct Talk with Judy” podcast, direct mail is more alive today than ever before.

How is that possible? For one thing, direct response marketing is so versatile. These days, there are so many ways to communicate with, appeal to and attract an audience, an effective direct-mail marketing campaign must include multiple forms of communication. And among all the choices — social media, TV and radio, email and print — I believe that direct mail marketing is the single most cost-effective way to connect with the people you want to reach.

Click play on the video below to find out why.

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Judith E. (“Judy”) Antisdel is Founder and President of AT Direct in Baltimore, Md. She has earned professional designations ranging from US Postal Service Non Profit Specialist to US Postal Service Mail Manager. She is a frequent guest speaker at symposia and workshops offered by the federal government and various non-profit organizations. Connect with Judy.

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