Learn the ‘Ins & Outs’ of a Successful Direct Mail Campaign

Ever wonder what makes a mail campaign so powerful and successful? I recently had the chance to team up with Rebecca Teaff, my channel partner and owner of Redstart Creative, to answer that question — and many others. As a guest panelist on “The Ins & Outs of a Successful Direct Mail Campaign,” part of Redstart’s “Lunch and Learn” series, I joined Rebecca to discuss building a direct-mail campaign from the ground up, covering everything from design and prospecting, to list acquisition and production, to using data analysis to determine who to mail to and how to find the right partners to develop successful campaigns.

Click on the video below (or follow this link to Redstart’s Facebook page) to discover why we believe direct mail still works and how to incorporate it into your campaign.

We want to be your business partner in all things direct. We’re here to help you reach your audience, make an impact, and save money. Contact us today to discuss your next project, schedule an appointment for a consultation, or take a tour.

Judith E. (“Judy”) Antisdel is Founder and President of AT Direct in Baltimore, Md. She has earned professional designations ranging from US Postal Service Non Profit Specialist to US Postal Service Mail Manager. She is a frequent guest speaker at symposia and workshops offered by the federal government and various non-profit organizations. Connect with Judy.

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