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  • Why Not to Hire an Intern for Social Media: An Interview with Dina Wasmer

    When it comes to crafting a strategic, successful social media campaign, Dina says you need to
    consider more than just finding someone to post some cool photos or funny quotes now and then. You need to understand how to leverage the key components of your company’s reputation — brand value, messaging, positioning, etc. — as much as or more than the technology.